Multi-source sourcing, public-signal enrichment, and grounded outreach for B2B Scandinavian expansion.
A Dutch sustainable brand known for reusable stone-paper notebooks. Strong NL distribution and brand recognition. Next growth vector: Scandinavian B2B expansion.
Problem
Cross-border B2B expansion is labour-intensive: local hire, distributor partnership, manual LinkedIn outreach, or bought lead lists. The brand needed to reach procurement and office-management decision-makers inside Scandinavian companies of a specific profile. The outreach had to be specific enough that it did not read as mass-produced (sustainability buyers are allergic to generic sales) without the per-conversation economics breaking. Volume versus specificity. Humans do specificity but not volume. Old marketing automation does volume but not specificity.
How the industry typically approaches this
The emerging playbook has three components. A multi-source sourcing layer pulling from Apollo, LinkedIn Sales Navigator, Clay, and vertical databases. A contextual enrichment layer that pulls real public signals per prospect. A RAG layer that writes outreach grounded in that enriched context.
Our approach
Custom AI lead generation agent with four layers. Sourcing: prospects pulled from Apollo and LinkedIn Sales Navigator with industry, geography, and company-size filters; duplicates merged across sources. Enrichment: per-prospect public signals like recent company news, decision-maker tenure, sustainability commitments. RAG outreach copy: enriched context passed into a generator that writes cold email, LinkedIn message, or follow-up grounded in verifiable details, in the brand's voice. Chat UI with review queue, CSV export, and push to the outreach tool.
Outcome
Projected- •10x outreach volume over a manual baseline (modelled)
- •2x conversion lift versus generic templated outreach (modelled)
- •System built, installed, and handed over
What the industry has achieved with similar solutions
External benchmarks from comparable deployments. Sourced and labelled as third-party evidence, not our own results.
Blockhaus, Gen-Z lifestyle e-commerce
AI personalisation on store and CRM. +45% engagement, +30% sales, +20% repeat customers.
ChicBoutique.co.uk
+25% conversion. +15% AOV. -10% cart abandonment. Top Ten AI Agents
Doc Downer via Navo
+40% ROI. 2x website engagement. Related deployment: 2x more qualified leads, $1.5M+ added to pipeline.
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